We all know that there are hospitality consultants and those they may add
knowledge in the industry to any hotel business, but we frequently are
unsure of whether to utilize them or what they can specifically accomplish
for our hotel operations. We believe that we frequently overload our already
overburdened hospitality employees with heaps of work, adding fuel to the
fire. True hospitality consists of giving the best of yourself to your
guests and Hotel Solutions offers the best hospitality consulting management
services.
Hospitality management involves overseeing the administrative tasks of a
hotel or resort. Your goal as a hospitality manager is to ensure your hotel
is warm, welcoming, and makes guests feel like they're at home.
- What Hospitality Consultants Do?
Your team can work with consultants to solve complicated problems, frequently
moving more quickly and accurately than you might be able to do on your own.
Additionally, there are situations when external pressure and attention can
hasten business transition.
- Here are some of the main engagements that consultants take on:
- 01Financial consulting.
- 02 Revenue management
- 03 Technology
- 04Information Technology
- 05 Marketing
- 06 Management Consulting
Financial consulting:
Financial consultants contribute their financial expertise to
develop financial
models
for projects that are being considered, assess new development deals,
produce
financial
reports for existing properties, create regulatory compliance processes, and
perform
forensic
book audits to ensure that everything is legal. Instead of being full-time,
financial advisors
may offer fractional services to smaller properties and hotel chains, such
as
accounting and
bookkeeping for a predetermined number of hours each month. These
consultants
frequently
have degrees in accounting and years of experience working in the
hospitality
industry.
A hospitality finance consultant can work on projects like annual reports,
fractional
accounting and bookkeeping, financial feasibility studies for new
developments,
perform
in-depth market analyses and act as a liaison between hotel management and
the
owners of
the underlying real estate assets.
Revenue management:
Revenue
management consultants can either be independent or part of a larger
agency.
These consultants do
a variety of things, from strategic revenue planning for the
year
ahead to daily revenue management activities, such as analyzing forecasts,
setting
rates,
monitoring parity, and reporting on revenue performance. Independent
properties and
those
looking to leverage the benefits of Revenue management without hiring a
full-time
resource
are ideally suited to revenue management consultants. Consider a consultant
for
projects like
strategic revenue planning, developing a distribution and channel strategy
and
setting a pricing strategy.
Technology:
Technology
experts direct you toward the best software and hardware choices,
helping
you create a tech stack that integrates seamlessly and prepares your
business for
the future. A technology consultant can offer the direction and
implementation help
needed to make sure, for instance, that new properties' central reservation
systems
and property management systems communicate with one another without any
issues.
Additionally, you might want to hire a technology consultant to assess
technologies
for both new and old properties, to oversee an RFP procedure for new hotel
technology, to oversee the implementation of an entirely new tech stack, or
even to
develop a training programmer that maximizes technology use throughout your
business. For change management initiatives, in which an existing property
totally
overhauls all of its technology, outside technology experts are frequently
also
called in.
Information Technology:
There are two areas where hospitality
Information
Technology consultants provide
value: systems planning, or designing your infrastructure in a way that is
scalable,
secure and compliant and ongoing maintenance and support, or ensuring that
your IT
infrastructure continues to operate as expected and is upgraded according to
the
latest standards.
IT Consultants are most often employed during reopening, large-scale
technology
infrastructure refreshes, and in an ongoing fashion once a property is open.
A
consultant in hospitality information technology works on tasks including
enhancing
property connectivity, overseeing Wi-Fi networks, preserving cyber
security, and
essentially any task that affects the hotel's infrastructure. The main
distinction
between a hotel technology consultant and a hotel IT consultant in this case
is that
the former places more of an emphasis on infrastructure and hardware than on
the
interoperability of software and systems.
It goes without saying that there are overlaps and exceptions, but this
is the
overall breakdown.
Marketing:
A hotel marketing
consultant handles all digital marketing aspects of a hotel’s
demand generation efforts. This includes creating a strategy built around an
individual property’s goals, starting from audience segmentation and moving
to
channel selection, ad copy creation and finally executing strategy across
all chosen
channels. The consultant will then analyze performance and adjust tactics.
Once each
campaign concludes, analysis and insights will be rolled into the next
marketing
push to continuously optimize a hotels digital marketing performance.
Management Consulting:
The best experts in the business, hospitality management consultants help
hotels
with issues like managing change, streamlining operations, and generally
boosting
their overall health and profitability.
Management consultants are rarely employed at smaller
properties due to the
extensive length of the job and the intense nature of the project. These are
the big
guns, called in to address difficult problems that have a significant impact
on
productivity and profitability.
Design growth strategies, improve hiring and retention, enter new
markets with a
solid go-to-market strategy, promote employee productivity, develop
operational
plans to save costs and increase profitability are just a few of the
projects
management consultants work on.
“We at Hotel Solutions generate new ideas for customer
incentives and accommodation
or business packages and other sales and marketing duties tailored made
as per
client requirement. ”